It introduced a new adorable character, can you guess who? In 2012 the 30th anniversary of THE SNOWMAN was celebrated with a brand new half-hour animation THE SNOWMAN and the Snowdog. Thats right, a lovable snow puppy! Everyones favourite snowman, with a sparkly glitter cover and introduction by Raymond Briggs. Raymond Briggs favourite classic is a true piece of Christmas magic - narrated entirely through pictures, it captures the wonder and innocence of childhood and is now recognised throughout the world. One winters night, a snowman comes to life and an unforgettable adventure begins.