Shabnam Ghaffari and Nicholas Lurie Will it fit?

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Shabnam Ghaffari and Nicholas Lurie Will it fit?

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This has negative implications for consumers and retailers as the cost of returns and lost consumers is extremely high. Next an experiment was conducted to compare alternative clothing model visualizations to... This research focuses on online product representation with the goal of identifying the method of product representation that most effectively improves a consumers ability to make accurate size decisions without negatively impacting brand and product quality perceptions. This research uses interviews to assess retailer beliefs about how best to deploy online clothing visualizations. Clothing purchases represent the largest selling category on the internet at $13.6 billion (US Census, 2008), however return rates are extremely high at 14-50%, almost twice as high as return rates for most other categories (Barbaro, 2007). High return rates force retailers to take on the cost of restocking and reselling merchandise, with an estimated $100 billion lost annually (Blanchard 2005).

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